Serpent Scale
Close-up of a premium, handcrafted fishing lure near clear water, symbolizing Serpent Scale's heritage of innovation and passion.

Born from Passion, Built on Innovation

Three decades of passion, innovation, and craftsmanship have made Serpent Scale Nottingham's most trusted name in professional fishing tackle. Founded by tournament anglers frustrated with mass-produced tackle, every product we craft emerges from real angling challenges and solutions.

Discover Our Journey

Our Commitment to Angling Excellence

Icon of a fishing hook and line, symbolizing precision and competitive edge.

Our Mission

To craft innovative tackle that gives every angler their competitive edge, combining precision engineering with the instincts of seasoned professionals.

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Our Vision

Leading the sustainable revolution in fishing gear manufacturing, ensuring our innovations protect the waters we cherish for generations to come.

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Our Values

Quality craftsmanship, unwavering environmental responsibility, and dedicated angler success. These principles guide every decision and design at Serpent Scale.

Meet the Masters Behind Your Tackle

Portrait of Arthur 'The Admiral' Finch, founder of Serpent Scale, with a thoughtful, expert expression.

Arthur "The Admiral" Finch

Founder & Lead Designer

A tournament champion turned tackle innovator, Arthur’s vision for superior gear drives our every creation.

Portrait of Dr. Evelyn Reed, Head of R&D at Serpent Scale, looking focused and innovative.

Dr. Evelyn Reed

Head of Research & Development

A visionary materials scientist specializing in sustainable composites that redefine performance.

Portrait of Thomas 'The Carver' O'Connell, Serpent Scale's Master Craftsman, with a warm, experienced smile.

Thomas "The Carver" O'Connell

Master Craftsman

With 40 years perfecting rod and reel manufacturing, Thomas embodies the art of tackle creation.

Portrait of Captain Sarah Jenson, Quality Director at Serpent Scale, with a professional and reassuring demeanor.

Captain Sarah Jenson

Quality Director

A former professional guide, Sarah ensures every product meets the rigorous demands of real-world angling.

Inside Our Nottingham Innovation Center

Explore the heart of Serpent Scale where traditional craftsmanship converges with cutting-edge technology to engineer tomorrow's angling solutions. Our Nottingham facility is a beacon of sustainable innovation.

Panoramic view of Serpent Scale's state-of-the-art manufacturing floor in Nottingham, featuring modern machinery and natural light.

Design Studio

3D modeling and advanced testing capabilities.

Sustainable Manufacturing

Powered by renewable energy, minimizing ecological footprint.

Quality Testing Lab

Beyond industry standards with real-world simulations.

R&D Workshop

Where tomorrow's breakthroughs are shaped today.

Pioneering the Future of Fishing Tackle

Close-up of the first biodegradable fishing lure prototype, exhibiting early innovative design.

1995: Biodegradable Lure Prototype

Serpent Scale develops and rigorously tests the industry's first functional biodegradable fishing lure prototype, signaling our early commitment to environmental responsibility.

Close-up of a fishing rod shaft demonstrating lightweight composite material, highlighting its advanced structure.

2003: Ultra-Light Composite Rods

A groundbreaking composite rod material is introduced, dramatically reducing rod weight by 40% without compromising strength, setting new performance benchmarks.

A sleek, modern smart fishing reel with subtle digital display, indicating advanced technology integration.

2010: Smart Reel Technology

We began integrating smart technology into our reels, exploring digital line counters, depth sensors, and retrieval analytics to enhance angler precision.

Industrial manufacturing facility with solar panels on the roof and natural elements incorporated, symbolizing carbon-neutral production.

2018: Carbon-Neutral Manufacturing

Serpent Scale achieves the industry's first carbon-neutral manufacturing process, a monumental step forward for sustainable fishing gear production.

Abstract representation of AI algorithms designing a lure, with glowing lines and data points forming a fishing lure shape.

2023: AI-Optimized Lure Designs

Our pioneering AI-optimized lure designs demonstrate a 60% improvement in catch rates during extensive field trials, marking a new era for lure efficacy.

Industry Recognition and Achievements

Our dedication to innovation, sustainability, and angling excellence has not gone unnoticed. Serpent Scale is proud to be recognized by leading industry bodies and professional anglers alike.

Award badge icon: UK Fishing Industry Innovation Award 2022

UK Fishing Industry Innovation Award

2022 Winner - For pioneering advancements in lure design.

Award badge icon: Sustainable Manufacturing Excellence Certification

Sustainable Manufacturing Excellence

Certified by Ecotrust UK - Commitment to green practices.

Award badge icon: Professional Anglers Choice Award

Professional Anglers Choice Award

Recipient three consecutive years - Voted by UK professional anglers.

Award badge icon: 'Top Innovators' Feature in Angling Trade Magazine

Angling Trade Magazine Feature

Showcased as one of the 'Top Innovators' in the industry.

Partner with a Team That Shares Your Passion

Serpent Scale isn't just about selling tackle; it's about fostering a community of anglers who demand the best and share our dedication to performance and sustainability. Whether you're a professional seeking custom designs or a retailer looking for wholesale excellence, we invite you to join us.

Connect With Us Today