A highly detailed, custom-designed fishing lure, possibly a crankbait or swimbait, with intricate paintwork and realistic texture, showcasing precision engineering and artistic craftsmanship. It is displayed against a backdrop suggesting innovation or design, perhaps a blueprint or a render, emphasizing bespoke creation for professional anglers.
Elevating your angling with bespoke, tournament-winning tackle.

Your Vision, Our Engineering Excellence

Transform your angling vision into tournament-winning reality with bespoke tackle designed specifically for your technique and target species. At Serpent Scale, we combine your unparalleled expertise with our cutting-edge engineering to create one-of-a-kind fishing equipment that gives you the competitive edge on any water.

  • Bespoke tackle design meticulously crafted for professional and competitive anglers.
  • One-on-one collaboration directly with our master designers, ensuring every detail reflects your strategy.
  • Unlimited customization possibilities, guiding your concept from initial sketch to polished reality.
  • Exclusive, proprietary designs available only to commissioning anglers, safeguarding your unique advantage.
Start Your Custom Design Journey

From Concept to Competition-Ready Reality

Two designers in a modern workshop intently reviewing fishing gear on a tablet, with sketches and tackle components visible on a desk, representing the initial consultation stage of custom design.
Phase 1

Initial Consultation

We begin with an in-depth discussion to precisely understand your specific needs, angling techniques, target species, and competitive goals. This ensures a design foundation built on your unique approach.

A close-up of a designer working on a CAD software interface, displaying a 3D model of a fishing lure or rod component, with complex geometries and technical specifications clearly visible, symbolizing the design and engineering phase.
Phase 2

Design & Engineering

Our expert team translates your vision into precise CAD models, focusing on performance optimization. Every curve, weight distribution, and material choice is meticulously calculated for peak efficacy.

A 3D printer actively producing a fishing lure prototype, showing the layer-by-layer creation process, surrounded by various partially completed and finished prototypes of rods or reels, emphasizing iterative development.
Phase 3

Prototyping & Testing

Using advanced 3D printing and rapid prototyping, we create physical iterations for real-world testing. This crucial stage allows for precise adjustments until the design meets your exact requirements.

A highly skilled craftsman meticulously assembling a custom fishing reel or rod in a well-lit, clean workshop, with specialized tools and high-quality components laid out, symbolizing the final precision manufacturing and quality assurance.
Phase 4

Precision Production

Once approved, your bespoke gear enters our state-of-the-art manufacturing facility. We employ rigorous quality assurance protocols to ensure every piece is flawless and tournament-durable.

Unlimited Possibilities for Every Angling Need

A vibrant display of various custom fishing lures on a workbench, showing different shapes, sizes, and color patterns, implying extensive customization options.

Lure Customization

From unique shapes and weight distribution to specific color patterns and highly refined action modifications, create the lure that calls to your target with irresistible precision.

A selection of custom fishing rod blanks and components like handles, guides, and reel seats laid out, highlighting the bespoke nature of rod building.

Rod Specifications

Tailor every aspect of your rod: length for casting distance, action for sensitivity, power for fighting fish, and grip materials for ultimate comfort and control during long tournaments.

A disassembled fishing reel revealing its internal gears and drag system, with high-performance components organized nearby, illustrating advanced modification possibilities.

Reel Modifications

Optimize your reel's performance with custom gear ratios for rapid retrieves, advanced drag systems for precise control, and increased line capacity for battling massive fish. Every detail engineered for your style.

A professional angler's vest or tackle box with custom-designed accessories for specific fishing techniques, such as specialized tools or jigs, showcased for their unique functionality.

Accessory Design

Beyond main tackle, we design unique accessories, from specialized weights and hooks to bespoke tools, providing solutions for niche techniques and ensuring seamless integration with your custom setup.

Trusted by Champions, Proven in Competition

Cutting-Edge Technology Meets Master Craftsmanship

A modern workshop environment showcasing advanced manufacturing processes for fishing tackle, with a 3D printer, a CNC machine, and various high-tech materials like carbon fiber weaves and titanium alloys laid out, emphasizing precision and innovation.
Our Nottingham facility: where innovation and tradition converge.

Engineered for Unrivaled Performance

At Serpent Scale, every custom piece is born from a synergy of advanced engineering and timeless artisanal skill. We don't just build tackle; we sculpt performance instruments.

  • **Precision Design with CAD & 3D Modeling:** Every component is digitally crafted and optimized for hydrodynamic efficiency and structural integrity, ensuring flawless function under extreme conditions.
  • **Advanced Material Science:** We utilize only the finest materials, from ultra-lightweight, high-modulus carbon fiber for rods to aerospace-grade titanium and proprietary polymer blends for reels and lures, selected for durability and maximum sensitivity.
  • **Computer-Controlled Manufacturing:** Our CNC machines and robotic systems ensure micron-level accuracy and consistency across all bespoke orders, eliminating human error and guaranteeing identical performance across batches.
  • **Rigorous Quality Testing:** Before ever reaching your hands, each custom piece undergoes a battery of stress tests, vibration analyses, and simulated field conditions to ensure it meets our stringent tournament-durability standards.

Investment in Your Angling Success

Our bespoke solutions represent an investment in your competitive advantage. Transparency is key, ensuring you understand the full scope of your custom project.

Transparent Pricing Structure

Custom design projects vary greatly by complexity, materials, and required engineering. We offer a tiered pricing structure, from specific modifications to full ground-up designs. Your initial consultation will provide a detailed, itemized quote with no hidden costs.

  • Clear breakdown of design, prototyping, and manufacturing costs.
  • Pricing tailored to the scope and innovation required for your bespoke tackle.

Project Timeline & Logistics

From the initial sketch to final delivery, the timeline for custom tackle varies. Simpler modifications might be weeks, while complex, innovative designs could span months. We provide an estimated timeline during your project proposal, with regular updates.

  • Estimated delivery dates provided with project proposal.
  • Expedited service available for urgent competition deadlines (subject to capacity).
An illustrative diagram showing a simplified project timeline with phases like 'Consultation', 'Design', 'Prototype', 'Test', 'Manufacture', and 'Delivery', indicating typical durations and decision points.

Diagram for illustrative purposes only. Actual timelines confirmed during consultation.

Start Your Custom Design Journey Today

The competitive advantage you've been seeking is just a conversation away. Schedule a free, no-obligation initial consultation with our design team to explore the possibilities for your next-level tackle.

  • Discuss your unique angling vision and competitive goals.
  • Review relevant portfolio examples of our award-winning custom work.
  • Receive a technical feasibility assessment and initial recommendations.
  • Obtain a preliminary project scope and timeline development.
Book Your Free Consultation